Real Estate CRM, Sales, inventory and collections

Every lead, unit and payment in one real estate CRM.

From the first enquiry to handover: capture leads from every channel, follow up on time, sell from live inventory and never miss a payment milestone.

  • Portal and ad leadsListings, social, search
  • Calls and walk-insSales office, call center
  • Projects and unitsTowers, floors, pricing
  • Channel partnersBrokers and agents
  • Payment plansMilestones and schedules
  • Customer documentsKYC, agreements
CRM agents
  • Lead scoring
  • Follow-up assistant
  • Inventory sync
  • Collections
Working onScoring 38 new leads from listing portals11 hot leads assigned to the sales team
  • Qualified leadsScored and assigned
  • Site visitsBooked and confirmed
  • Bookings and allotmentsLetters generated
  • Payments and receiptsReminders sent on time
  • HandoverPossession and after-sales

What Real Estate CRM fixes

The problems we hear most often before teams switch.

  • 1

    Leads lost between channels

    Portal, ad and walk-in enquiries sit in different inboxes, and nobody knows who followed up.

  • 2

    Inventory that's out of date

    Sales teams quote units that are already held or sold, and pricing changes don't reach everyone.

  • 3

    Payments chased by phone

    Milestone dues are tracked in spreadsheets, and reminders go out late or not at all.

How it works, step by step

Scroll through the 5 steps. The panel shows what Real Estate CRM does at each one.

  1. 1 Step 1 of 5

    Capture and qualify leads

    Leads from portals, ads, calls and walk-ins land in one place, get scored on budget and intent, and go to the right salesperson automatically.

  2. 2 Step 2 of 5

    Site visits and follow-ups

    Visits are scheduled with reminders on both sides. Every call, message and visit note stays on the lead, so no one follows up twice or not at all.

  3. 3 Step 3 of 5

    Booking and allotment

    Sell from live inventory with current pricing. Holds expire on their own, and booking forms and allotment letters are generated from approved templates.

  4. 4 Step 4 of 5

    Payments and collections

    Payment plans tie to construction milestones. Customers get reminders and receipts automatically, and finance sees exactly what's due, paid and overdue.

  5. 5 Step 5 of 5

    Handover and after-sales

    Snag lists, possession letters, documents and maintenance requests all live on the customer record, with a portal where buyers track everything themselves.

Lead inboxToday
  • Priya S., 3BHK, Tower BHot
  • Daniel R., office spaceWarm
  • Ahmed K., villa enquiryHot
  • Unknown caller, 10:42Needs details
  • Broker referral, M. GarciaAssigned
Site visitsThis weekend
  • Sat 10:00, Priya S.Confirmed
  • Sat 11:30, Ahmed K.Confirmed
  • Sat 14:00, Lee familyReschedule asked
  • Sun 10:00, Daniel R.Pending
  • Feedback forms4 received
Tower B inventoryFloor 12
  • B-1201, 2BHKSold
  • B-1202, 2BHKAvailable
  • B-1203, 3BHKBooked
  • B-1204, 3BHKOn hold, 48 h
  • B-1205, 3BHKAvailable
CollectionsThis month
  • Milestone: slab 12 completeRaised
  • Due this week14 customers
  • Overdue over 30 days3 customers
  • Receipts issued41
  • Bank reconciliationPending
Handover, Tower A22 units
  • Snag inspections done18 of 22
  • Possession lettersReady
  • Final payments cleared20 of 22
  • Society documentsShared
  • Maintenance requests5 open
  • Every channelPortals, ads, website, calls and walk-ins in one inbox
  • Live inventoryHolds, bookings and prices updated instantly
  • Milestone billingPayment plans tied to construction progress
  • Buyer portalCustomers track payments and documents themselves

A closer look at each module

Use them together or start with the one you need most.

Leads and pipeline

Every enquiry captured, scored and assigned, with the full conversation history on one record.

  • Automatic capture from portals and ads
  • Lead scoring and round-robin assignment
  • Calls, messages and notes on the timeline

Everything on one screen

The overview your managers open every morning.

app.derasardesigns.com/realestateAvailable in 12+ languages

Sales overview

New leads this month1,284+18% vs last month
Site visits31224% conversion to visit
Bookings47+6 this week
Payments overdue3Over 30 days

Leads by source

  • Portals42%
  • Social ads27%
  • Walk-ins18%
  • Partners13%

Inventory by project

  • Skyline Tower A94% sold
  • Skyline Tower B71% sold
  • Greenview Villas38% sold

Agent activity

  • 11 hot leads assigned from listing portals5 min ago
  • Unit B-1204 hold expires in 12 hours40 min ago
  • 14 payment reminders sent for slab 121 h ago
  • Possession letters generated for Tower A3 h ago

What's included

  • Lead capture from every channel

    Portals, ads, website forms, calls and walk-ins in one inbox.

  • Lead scoring and assignment

    Hot leads reach the right salesperson in minutes.

  • Site visit scheduling

    Bookings, reminders and visit feedback on the lead record.

  • Live inventory and pricing

    Towers, floors and units with holds that expire on their own.

  • Booking and allotment

    Forms and letters generated from approved templates.

  • Payment plans and reminders

    Milestone-linked schedules, receipts and overdue alerts.

  • Channel partner management

    Broker registration, referrals and commission rules.

  • Customer portal

    Buyers track payments, documents and handover themselves.

Built for

  • Developers and builders
  • Brokerages
  • Property managers
  • Sales offices and call centers

Live in about five weeks

A typical rollout. Larger organizations go live in phases, one site or department at a time.

  1. 1DiscoveryWeek 1

    We map your current process, data and roles, and agree what goes live first.

  2. 2ConfigurationWeeks 2 to 3

    Workflows, templates, roles and languages set up around how you work.

  3. 3Data and trainingWeeks 3 to 4

    Your existing data imported, and every role trained on their own screens.

  4. 4Go-live and supportWeek 5 onward

    Launch with our team alongside you, then ongoing support and improvements.

Connects to what you already use

  • Email and calendar
  • Accounting software
  • Payment gateways
  • SMS and WhatsApp
  • Single sign-on
  • REST API and webhooks
  • Spreadsheet import and export
  • Document storage

Security and deployment

  • Cloud hosted, private cloud, or on your own servers
  • Role-based access for every screen and record
  • Full audit trail of who changed what and when
  • Encryption in transit and at rest, with daily backups
  • Interface in each user's language, including right-to-left scripts

Questions teams ask us

Something else on your mind? Ask us directly

Can we import our existing leads and inventory?

Yes. Leads, customers, projects and units can be imported from spreadsheets during setup.

Does it work for rentals as well as sales?

The CRM is built around sales and handover. Talk to us about rental and property management needs, which can be configured.

Can sales teams use it on a phone?

Yes. Leads, site visits and inventory are available on mobile for sales teams in the field.

Can buyers see their own payments?

Yes. The customer portal shows payment schedules, receipts, documents and handover status.

In your team's language

Every user chooses their interface language, and documents and reports can be produced in each site's language. Right-to-left scripts are supported.

See the live language demo
  • English
  • Español
  • Français
  • Deutsch
  • Português
  • Italiano
  • العربية
  • हिन्दी
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  • Bahasa Indonesia
  • Русский
  • 한국어
  • Tiếng Việt
  • ไทย
  • Polski
  • Nederlands
  • বাংলা
  • Kiswahili

Let's look at your operation together

A 30-minute call. Tell us how you work today and we'll show you the product that fits, configured around your process.